Boutique consultancy 

At PROOF, we combine deep expertise with decisive, hands-on action. As a boutique consultancy, our compact structure ensures extreme agility as well as seamless communication and collaboration with our clients. Our dedicated core team of specialists work as one with our vast expert of trusted associated professionals and partner organisations.

 

From strategy to execution

At PROOF, we go beyond traditional consultancy. We not only develop strategies: we turn them into actionable solutions and implement them. We think and we do. Our expertise and commitment to precision ensures every concept we develop is executed flawlessly. From A to Z and beyond, we’re with you every step of the way.

 

From our strategists and creatives to our project managers to producers, every member of the PROOF team is united by our drive to deliver communication that truly makes a difference to leaders and employees. And with our network of experts in related fields, we’re well equipped to handle the most varied portfolio of projects and deliverables.

 

Our expertise

All of our work is grounded in our extensive expertise in communication, whether it’s crafting strategic narratives, developing impactful communication concepts, or rolling out an internal change programme. We make sure the right messages reach the right groups in the right way, with the right tone, at the right time.

 

Since 2001, we’ve been helping organisations navigate change by ensuring strategy, implementation and execution align for maximum impact. And, as a result, creating lasting value for all stakeholders.

Our employee journey model

Our proprietary employee journey model serves as a holistic approach to help clients assess their organisation from the perspective of the employee experience. The findings then provide a strong foundation from which to systematically future-proof the organisation. The various stages and factors covered by the model provide insight into your organisation’s infrastructure and dynamics. Giving clear guidance on where there are opportunities to improve talent attraction, engagement and retention. Once that’s clear, we can get started on capturing those opportunities.




How we work

For clients in the Netherlands and abroad, we lighten the load when it comes to talent attraction and retention. We have direct access to every field of expertise needed to bring our ideas to life, whether we’re crafting great campaigns, developing high-impact workshops, producing high-quality magazines or organising memorable events.

Strategy

Once the organisation’s goals are clear, we immerse ourselves in understanding its dynamics, strengths, opportunities and challenges. We listen closely to what’s at play and translate the resulting insights into a pragmatic communication strategy that will really deliver.

 

If new talent is needed, we explore how to position your organisation as an employer of choice and develop a strategy to get the right people excited to apply. If your challenge is talent retention, we focus on defining the ‘as is-to be’ shift needed: what do leaders and employees need to be ready, willing and able to do in order to achieve the desired results? We then translate that into concrete steps that will contribute to employee success, engagement and enjoyment. Because a happy employee is a successful employee.

Concept & formats

At PROOF, we develop bold creative concepts and carefully thought-out, engaging formats like talk shows, events, magazines, or corporate new shows to make your organisation’s goals and core values tangible and appealing. Inspiring and engaging your people.

 

Because we know leadership is a cornerstone of success, we help leaders to deliver messages that resonate and stick, whether it’s a for a one-time announcement or as part of an ongoing strategy. Using storytelling, interactive formats, and a generous dose of creativity, we ensure every message hits home and leaves a lasting impression.

 

The communications we create are human, authentic, and impactful, lifting leaders and teams up and helping them achieve results they can truly be proud of. Because when people feel connected to your organisation’s goals, they contribute and they thrive. And that’s what drives us.

Execution

At PROOF, we don’t just develop ideas – we deliver. With meticulous attention to detail and an unwavering passion for quality, we bring strategies to life through a wide variety of formats and assets – from internal activations to multi-day events, career site contents and multimedia for employer branding campaigns.

 

For leaders, we craft tailored sessions in which we give them fresh yet practical and accessible ways to motivate employees and keep dialogue alive, leading to greater job satisfaction and better results. We often develop practical toolkits to guide team leaders in motivating their teams. For CEOs, we craft personal columns that touch hearts and minds. The possibilities are endless. Everything we make or produce is designed to leave a lasting impression and make a real difference.

PROOF in short

We are a team of specialists from a very diverse range of fields, from marketing, communication science and human resources to IT, business administration and social sciences. We also have colleagues with years of firsthand experience in journalism, advertising, film and print production. Our core staff work together with an extensive, tried and tested network of associated professionals and partner organisations: together, we’re truly one team of valued colleagues. The best thing about it is that we still learn from each other each and every day. Now, that’s inspiring.

 

Interested in working with PROOF? Check out our vacancies.

Annabelle Palling

associated senior strategy consultant

Read more

Camille van de Loo

strategy consultant

Read more

Rogier van der Zwaan

associated senior creative consultant

Read more

Marriëlle Beentjes

office manager

Read more

Marcel van der Zwart

graphic/web designer

Read more

Marieke Adama

senior project manager

Read more

Famke van Bon

senior project manager

Read more

Sascha Becker

managing director

Read more

Manon van Loosbroek

associated senior creative consultant

Read more

Edel Kavanagh

senior project manager

Read more

Annemiek de Kramer

client lead

Read more

Nanette van Vliet

international associated business partner

Read more

Mick Weggemans

strategy consultant

Read more

Jasper de Boom

strategy director

Read more

Charlotte Jacobs-Hoffman

senior consultant/chief of staff

Read more

Leendert Jan Honkoop

strategy consultant

Read more

Pascha Groot

strategy consultant

Read more

Stanneke Willemsen

marketing intern

Read more

Want to know more about PROOF?

Get the answers to your questions straight from one of the members of our management team. 

Charlotte Jacobs-Hoffman
senior consultant/chief of staff
Jasper de Boom
strategy director
Sascha Becker
managing director

Contact

Valschermkade 37C

1059 CD Amsterdam

The Netherlands

info@proof.nl