What we do
Founded in 2001, today we are a boutique consultancy specialised in employee & leadership alignment. Wherever needed, our core team of dedicated specialists work together with committed associates and partners so that our clients are assured of expertise that matches their specific needs. And because we believe in long-term value creation, we nurture lasting relationships with national and international clients who invest systematically in their people. Together with our clients, we build an aligned workforce: leaders and employees who are ready, willing and able to do the right thing at the right time. And we don’t just advise: we can take care of execution for you too.
What we deliver
Complex as our field is, we see our role as simple: lightening the load for our clients. We’re both proactive and responsive, adapting to each client’s specific wishes and delivering measurable results. Such as more cost-effective talent acquisition and recruitment marketing, higher (e-)NPS scores, achieving a top-of-mind position with strategic target groups, or reducing sick leave and employee turnover. We look at your organisation as a whole, combining clear analysis with pragmatic strategy to address the resulting insights, often together with an engaging creative concept. We can also provide state-of-the-art execution and roll out the strategy and concept for you for optimal results.
The employee journey model
Our proprietary employee journey model helps clients to take a fresh, strategic look at their organisation and employee experience from end to end. So that they can take the necessary steps to address the challenges of today and tomorrow, such as a tight labour market. The various stages and factors covered by our model provide insight into your organisational infrastructure and dynamic. Giving you clearing guidance on what needs to be improved to attract and align employees.
How we work
We lighten the load for our clients in the Netherlands and abroad when it comes to talent acquisition, retention and alignment, combining clear insights with a pragmatic strategy. Based on these, we develop a creative concept that truly speaks to your target group. We then flesh this concept out into tangible assets and activations and, where necessary, help you roll these out.
1. Insights and narrative
We gather insights by listening closely to what’s really going on in your organisation, then share these with you together with our recommendations. This forms the basis for a compelling narrative that helps you to attract new employees and/or support your current employees so they understand, embrace and contribute to the organisational strategy.
2. Strategy & creative concept
We define customised talent attraction, communication and/or employee alignment strategies so our clients can attract new employees while simultaneously aligning their current employees with the organisation’s ambitions. Then, using a unique creative concept, we inform, enthuse and activate the specific target groups.
3. Execution and measurement
Depending on your specific needs, we deliver impactful online and offline activations that bring your organisational narrative and creative concept to life internally and externally. And, of course, what gets measured, gets done, which is why we implement systematic metrics that allow us to fine-tune and adjust wherever needed.
This is PROOF
We are a team of specialists from a wide range of backgrounds, from anthropology to marketing and from communication science to computer science. As well as colleagues with extensive experience and impressive qualifications in journalism, advertising, film production, business administration and social sciences. We work together with associated senior professionals and partner organizations. Managing Director Sascha Becker always matches the right specialist or team to each client and assignment.
